Become a Coordinator

Learn about the role of a Neighborhood Coordinator

What it means to be a coordinator

As a coordinator you promote North Pasture Farms and become a drop location for your neighborhood. This is where your neighbors can pick up their North Pasture Farms meats. You are doing something about helping people eat healthy. You are also helping regenerative agriculture. Regenerative agriculture is not merely sustainable. It sequesters carbon and builds soils, making the land better every year.

This responsibility comes with several perks including a percentage of the total value of the drop as a commission paid in meat. The commission amount is usually taken off your order but it can be ground beef or some other meat. When you promote and get new customers for North Pasture, you earn a commission for that too. You will get $8 bucks added referral commission for each new person that orders. The referral commission is tracked automatically by the website if your personal referral link was used to make the order. Your referral link is under the 'Account' > 'Referral' link when you log onto your North Pasture Farms account and click in the upper right corner of the window. 

We have four different routes, TC North, TC South, Chicago A and Milwaukee/Chicago B. Hopefully your location will fit into one of those routes. Even if you don’t live in one of those areas, contact me and maybe we can work something out.

I am not TOTALLY sure what makes a good coordinator, but I do have some idea:

  1. They are people persons.
  2. They know a lot of people, AND/OR
  3. They are willing meet a lot of people. In these stay-at-home times this can be done on social media platforms
  4. Location has something to do with it but I am not sure how much. If you are in a bad location, you will have to be GOOD at other things.

Coordinators don’t have to be total healthy food maniac but it helps to want yourself and others to eat well.

The main thing I will want from you in order to start is your street address so that I can map out where the drop spot is at and fit you into a route. We will go back and forth a bit to work out anything that needs to be sorted out.

We travel every route every eight weeks. On holidays the dates are subject to change. Drop days are usually a Saturday with some exceptions. Times range from 7AM to about 3PM, also with some exceptions. We put the drop times and dates for each route on the website.  

What does a coordinator do?

A couple of weeks before delivery day, I send out a blast email to everyone who has ordered from me on that route. The coordinators on that route are of course included.

Original Blast Email:

This email will contain:

  1. A notice that we will be doing the delivery route and the date of deliveries.
  2. Maybe some notes of specials that are happening at the time.
  3. Maybe some other notes on what we are running low on inventory-wise. 
  4. A list of the pick-up locations for that route. 
  5. Note: I have been known to propose a drop date on a bad day like the Fourth of July, Mother’s Day, etc. Or skip putting a coordinator on the list. If that happens, let me know ASAP so that I can change things around or maybe leave them the same, depending.
  6. A posting that has been successful for some coordinator. You can use the posting if you like, or come up with one of your own. If you use mine you will need to edit it to fit your situation. 


Promoting:

You (the coordinator) puts out the data broadly. I.E. there is a GrassFed and Pastured meat delivery happening in your neighborhood and people can pick up at your place.

The main thing is: The customer is told to go to the website and make an order.  They can also email me directly and ask any questions. There is a contact form on the website. The main thing is that they start a conversation. One of the main things people like about what I do is I am a real person to them and I answer their communications. It helps if you are the same but that part isn’t totally necessary.

You can definitely put yourself out there as a contact point for them if you want. They like to know that they will be picking up at your place and that you are real person who will have a conversation with them if they want it.

Good places to post are:

  1. Instagram
  2. Twitter
  3. Facebook Market Place
  4. Facebook groups. The more Facebook groups you belong to, the better. Buy/Sell/Trade groups, fitness groups, parenting groups, community groups, etc.
  5. Any other groups that you might belong to: Churches, Home Owners groups, Neighborhood Groups, Mom’s Groups, PTA, People at work, Relatives, Friends, etc etc.  

This is where you get creative.

Let me know of any successful posting places. I will add them to this list and/or put them in a newsletter so that others can use them.

Ordering:

Customers place orders through NorthPastureFarms.com. If they'd rather, emailed orders are OK too, but I would like for them to sign onto the store and set up an account first. Customers are asked to submit valid credit card information with their order which is charged with the order is packaged (keep reading).

Once an order is submitted, the customer receives an emailed estimate containing their order details,  delivery location, date, and time.

One or two days prior to delivery, orders are packaged and customers receive a final invoice and receipt of payment, also containing delivery location, date, and time. 

I typically handle all questions regarding orders, but will cc coordinators if something concerns them.


    Delivery:

    On delivery day, we show up with the meat in our truck or in a trailer. We try to be pretty much on-time. We unload the orders. Caroline (Mrs. VDL) will check them off if she is along. If she isn’t, I will just count the bags to know that I am unloading the right bags and the right amount of bags. You can also check them off on the list I will give you. I bring along a list of the orders with names, phone numbers, weights, number of bags and dollar amounts on it. You can use the list to check off who has picked up. More usually the list is useful because it has the data you need to call the person who forgets to pick up. If there is a problem and you can’t get hold of the late one, contact me and we will work something out. If someone is going to be late, they should contact you ahead of time and let you know. They should help work something out that is mutually beneficial. It is NOT your job to hold their meat for them. Many coordinators do it if they have freezer space but they are definitely not required to do it.

    An Example: A very successful coordinator in the Chicago area uses her garage floor. She puts down an old blanket and the orders go on there. She puts another blanket over the top. People come and pick up their meat. An hour or two later she checks if there is any meat still there and calls the person up. If they still don’t show, she sticks it in her freezer and doesn’t worry about it. She might email them the next day or a couple days later. If the person is a total flake, she gets the meat. No worries. A lot of coordinators leave some coolers on their porch and people pick up from there. Some people bring their own coolers to the coordinator’s place so that their meat goes into a cooler right away.

    Common Questions about Becoming a Coordinator

    What perks are there for coordinators? 

    The main perk is the coordinator gets a percentage of the total value of their drop either taken off their own order, or delivered as meat. One guy gets extra ground beef with his commission. Another guy gets beef roasts. Most coordinators use their commission to help pay for their own meat. Some coordinators get their meat ‘free’. Commission amounts vary anywhere from 20 bucks to 200 bucks. If someone doesn’t pick up their meat after several tries, or I mess up the order, the coordinator gets their order. There is a game for coordinators detailed here that offers a sliding commission scale. The bigger your drop, the bigger your commission rate.

    How close can a new drop spot be to another spot?

    That depends. A good rule of thumb is that if you are in a different zip code, you should be good to go.  That won't work out in the sticks, but in most towns it works pretty well. 

    Can I have a list of people picking up?

    Yes. Just ask for the list of people picking up at your drop spot. We usually send these out the Thursday night before delivery. We’ll send the data we have including who and how much they ordered. Quite often, customers will contact us without contacting you so asking for the list is a good idea. You will also get the list of who is picking up on drop day.

    Is there a minimum number of orders?

    There is no minimum number of orders or minimum size of orders. There is a requirement of value of the total drop though. That is $500 minimum. After a while making a drop of less than $500 becomes too difficult to justify financially and time-wise. It costs time and money to make drops so the drop needs to pay for itself.

    Do I need a freezer to hold meat for customers?

    Coordinators don’t NEED freezer space or coolers, but it’s recommended to have something such as cardboard boxes, a cooler, blanket, etc. A cardboard box will keep meat frozen for several hours as long as it isn’t in direct sunlight. If someone forgets to pick up you will need to be prepared to call them up.

    Let me know if you have any questions at all.

    Holy Cow!! That bacon IS literally THE BEST. Thank you for a wonderful product sir. Oh and the Paleo Beef Sticks are a huge hit with my boyfriend as well😊 I have some chicken thighs and ground beef thawing out, excited to try them. Thank you again, have a LOVELY day 😊
    Angelique (Burnsville, MN)
    Fabulous Quality, GrassFed beef – pastured chicken and pork. Non GMO. Farm fresh is best!
    Cindy (Excelsior, MN)